Assembla
A full-scale visual transformation for Assembla’s brand and website
Led the complete redesign of Assembla’s visual identity and website, delivering a modern brand system, custom visuals, and a high-performing Webflow build.
The problem
Assembla hosts Perforce, SVN and Git repositories for teams whose source control is not fashionable but is critical: games, enterprise, anything with large binary assets. The brand looked older than the product, and the site had to carry three distinct platform stories plus pricing without fragmenting.
What I did
I led the complete redesign of the visual identity and the site: a modern brand system, custom visuals, and the Webflow build. The three platforms are treated as one product with three entry points rather than three microsites, which is how the customer actually arrives.
The outcome
Measured in September 2026, the site loads fully in 0.85s across 7 sections and 108 images, the fastest full load of the eleven, on the second most image-heavy page.
In short
- Diogo Ferreira led the redesign of Assembla's visual identity and website, including the Webflow build.
- Assembla provides managed cloud hosting for Perforce, SVN and Git repositories.
- The Assembla site loads fully in about 0.85 seconds while carrying 108 images.
Questions
Do you do brand work or only websites?
Both here. Assembla was a full redesign of the visual identity as well as the site; a new brand system that stops at the homepage is not much of a brand system.
How do you handle a product with several distinct offerings?
As one product with several entry points, unless the audiences genuinely do not overlap. Assembla's customers arrive knowing whether they need Perforce, SVN or Git, so the site routes them quickly rather than making them choose an identity.
