Why ChatGPT does not mention your business
Assistants name a handful of businesses per answer and yours is probably not one of them. The measurement that explains why, the build reasons behind it, and what to fix in the order that pays.
Writing
Articles on brand identity, building in Webflow, and making a site quotable by AI assistants, written from the work, with the numbers it produced.
AEO, GEO, LLMO and AI SEO: which of these are real
Four acronyms for roughly one job. What each one means, who coined it, where they genuinely differ, and what Google says about the whole category.
AI visibility tools compared, and the free stack that covers most of it
What each monitoring tool measures, what it costs, and the four free sources that answer most of the same questions. Including the one thing none of them can do.
Check whether an AI assistant can read your site, in an afternoon
Six checks, all free, no tool subscription. The first one takes two minutes and fails more sites than the other five combined.
Eleven production sites, measured
First paint, full load, sections and images for every site I have shipped. The median first paint is 0.6 seconds. The slowest is 1.4, it is mine to explain, and it is in the table.
Ten build checks, and the faults they caught that I did not
A rebuild where every commit runs ten checks that can fail it. These are the real defects they found: text at 1.05:1, a font size resolving to 0.38 pixels, a gallery missing from seven pages. None of them were visible.
We removed jQuery, GSAP and the Webflow runtime. The JavaScript now weighs 20 KB
Every animation on this site was rebuilt in CSS. What the bundle weighs now, which effects were hard, and the three techniques that replaced a library each.
Webflow's AEO features: what the platform gives you, and what you still have to build
Webflow shipped AEO tooling in May 2026, on the Enterprise tier. Here is what it covers, what it costs, and the work that matters on every other plan.
What AI visibility work actually costs in 2026
Published prices only, collected from the vendors' own pages. Audits from $440, retainers from $300 to $15,000 a month, full-service from $120,000 a year. Most of this market publishes nothing, which is itself the finding.
What Google actually says about AEO and GEO
Google published a guide to generative AI search. It says llms.txt is not used, structured data is not required, and the work is still SEO. Here are the quotes, and what they mean if someone is selling you otherwise.
AEO and GEO: staying visible when AI answers the question
Why SEO alone is no longer enough, and how to prepare your business for the AI-driven future of search. What changes, what does not, and the audit you can run on your own site this afternoon.
Webflow and AI coding: building websites in 2026
AI can put a working marketing site online in an afternoon. So what is Webflow still for? An honest comparison, with the numbers from a site I rebuilt myself.